Story like most of the vintage shops, we started off as an idea of being more influential with the reuse of clothing and at the same time being more "green". But we're also looking to become more of an inspiration hub for kids and adults in a more "it's cool to be you"- kinda deal. Emphasize every style is okay, being cool is okay, being different is cool etc. The mission now is to inspire more to buy pre-owned clothing. We also do styles, not sizes. The thought of sizes potentially enhances the negative perception of the ideal body.