established 2022
About Reys Market
Welcome to Reys Market—where vintage meets street style and community vibes rule. We’re not just a store; we’re a vibe. From the moment you step in, you’ll feel the energy, creativity, and community that make us one-of-a-kind. Our collection blends the best of both worlds—from timeless preppy pieces and bold funky finds to workwear essentials, laid-back street style, and modern casual looks. And yes, everything’s unisex—because style knows no boundaries.
But it’s more than just what’s on the racks. At Reys Market, fashion isn’t about following trends; it’s about wearing what feels right for you. It’s about rocking your true self, no matter what’s "in" or "out."
Fashion fades, but style is forever. We’re here to help you discover that unique, sustainable vibe while supporting an eco-friendly lifestyle. Visit us Reys Market—a community that celebrates creativity, individuality, and making an impact, one outfit at a time.
The vibe
The Story Behind Reys Market
Back in 2018, Gino (aka Rey) had an idea: to create a thrift store that wasn’t just about sustainable fashion but also about offering a unique, personalized shopping experience with styles from all over the globe. He believed fashion could be a way to express individuality and stay true to sustainability at the same time.
But Gino didn’t go on this journey alone. His partner in creativity and sustainability, Mathilda, was there every step of the way. Together, they traveled to cities like Berlin, Brooklyn, and Hong Kong, soaking in the vibes of second-hand culture. They picked up inspiration from all over, and with each trip, their vision for something special grew stronger.
In 2020, life threw a little curveball with the arrival of baby Otis Rey. The dream had to take a back seat for a bit, but the fire never went out. Gino and Mathilda knew they’d pick up where they left off when the time was right.
Fast forward to February 2022. After testing the waters at a few markets and getting tons of positive feedback, they knew they were onto something. The energy was buzzing. With Otis Rey in tow, they decided it was time to open a pop-up store. By that summer, they found a spot they loved at Katarina Bangata 44. The response was so amazing that by October, they were ready to make it permanent.
That same year, in August, Gino and Mathilda welcomed baby number two, Lilo Rey, adding even more love to their growing family.
Now, in 2025, Rey’s Market is one of Stockholm's favorite second-hand spots. What started as a dream is now a thriving business that’s all about timeless, sustainable fashion and building a community that celebrates creativity and individuality. With Mathilda, their amazing team, and their two kids by their side, they’re just getting started.
